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Proposal for Ultimate Human

Ultimate Human MVP

Scope, deliverables and future roadmap

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What we will deliver Editable when logged in

HUB will design and build the first release of the Ultimate Human platform. It will help people understand their current ability, improve how they move and perform, and track progress over time.

The core experience is simple: join → assess → receive a UH Score → improve → reassess. The score will combine movement quality and physical performance on a 0-1000 scale.

The project also includes the product interface design, a new promotional website linked to the platform, application development, testing, hosting setup and launch.

Project deliverables
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MVP - launch scope

The essential features required to launch and prove the Ultimate Human experience.

Phase 2 - growth features

Additional features that deepen coaching and give users more reasons to return.

  • Personal improvement plans

    Corrective exercises, mobility, strength and progression, delivered digitally or with a partner gym.

  • Fatigue analysis from video

    Identify when movement quality falls during an exercise and use this to improve recovery advice.

  • A more personalised UH Score

    Bring goals, history, fatigue, recovery and training consistency into one view.

  • Event milestones and predicted progress

    Show users how their score could improve as they approach a target date.

  • Video archive & side-by-side comparison over time

    Visual proof of movement improvement - strong retention feature.

  • Race and practice-event results

    Record personal bests from UH and selected external events.

  • Annual membership and refined packages

    Improve the Basic, Premium and Elite offer using real customer behaviour.

  • Partner gym / coach delivery workflow

    Handoff of assessment insights to external coaches without building full coach ops.

Phase 3 - long-term opportunities

More advanced planning, recovery and performance tools for a mature platform.

  • Complete event training programmes

    Development, event preparation, taper, race, recovery and reassessment.

  • Training plans that adapt automatically

    Update the programme as movement, performance and fatigue change.

  • Structured post-event recovery

    Recovery sessions, mobility, reduced training load and the right time to reassess.

  • Sleep / hydration / nutrition coaching modules

    Explicitly deferred - extra content, expertise, and liability; discuss before committing.

  • Complete athlete performance history

    Events, finish times, section results, fatigue, previous UH Scores and personal bests.

  • Comparison across other event formats

    Use compatible results from events such as HYROX and Deadly Dozen.

  • Elite human coaching marketplace / assigned coaches

    Operational model + cost structure TBD with stakeholders.

  • Multi-angle capture only where essential

    Only request extra camera angles when they are essential for accurate analysis.

What this proposal assumes Editable when logged in
  • A suitable AI movement-analysis API will be selected with Ultimate Human
  • The first UH Score formula will be agreed in a focused workshop
  • Ultimate Human will provide brand assets, approved copy and legal review
  • The new promotional website will be the public entry point to the secure platform
Pricing summary
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Ongoing infrastructure cost after launch.
Hosting / month £0
Hosting / year £0
First-year total £0
Engagement total + 12 months hosting.
Phase legend
MVP - included for launch
Phase 2 - future growth
Phase 3 - long-term roadmap